Empowering SMEs for Export & International Trade (SBL-Khas Claimable)

Event Date:


Event Time:

9:00 am

Event Location:

Rampai Business Park



Learning Objectives
  • Understand Excel Data thoroughly & Prevent common mistake in Excel Reports
  • Gain an understanding and knowledge of the fundamentals of export and international trade
  • Undertake basic tasks relating to venturing into overseas markets
  • Appreciate the different export market strategies and marketing/promotional tools for export
  • Understand where to source for export leads and market information and  how to further increase their knowledge and skills in export
  1. Good Internet Connection
  2. Laptop / PC
  3. Headset with Microphone
Course Outline

MODULE #1 – Introduction to Export

  • Why Export? Myths and Benefits of Export
  • Risks of Export and how to mitigate them
  • Preparation for Export
  • Making use of Government grants and facilities

MODULE #2: International Trade Environment & Structures

  • Introduction to International Trading Structure – WTO, Regional Groupings, ASEAN Economic Community, etc
  • Free Trade Agreements
  • Settlement of Trade Disputes
  • Intellectual Property Rights & Trade

MODULE #3: International Market Entry Strategies & Export Marketing/ Promotional Tools

  • Strategies for entry into international markets
  • (Case Study)
  • Export Marketing/Promotional Tools – Trade Missions, Trade Exhibitions, In-Store promotions, email marketing, internet marketing, market visits, trade enquiries, etc

MODULE #4: Introduction to Market Research and Preparation of Export Plan

  • Benefits and process of market research
  • Trade Statistics, primary and secondary data
  • Format and preparation of an Export Plan

MODULE #5: Introduction to Incoterms and Payment Terms

  • Inserting a HyperlinkLearn about the common Incoterms use in the transportation of goods overseas and common terms for payment

MODULE #6: Managing Cross Cultural Issues in International Trade

  • Learn about different cultures in different countries and how they could affect international trade relations

MODULE #7: Adapting Products for International Trade, Pricing Strategies & Logistics in International Trade

  • What to consider in adapting products for overseas markets, what pricing strategy to use when exporting and the logistics involved in international trade.

MODULE #8: Sustainability & Ethical Issues in International Trade

  • How sustainability and ethical issues affect international trade and current practices
Who Should Attend
  • Managers
  • Top Management
  • Business Owners
  • SMEs
  • Corporations that work closely with international or regional offices
Sorry, this event is expired and no longer available.
Total Seats: 15 (11 Left:)
  • Rampai Business Park
  • Kuala Lumpur
  • Malaysia

Event Schedule Details

  • 17/04/2023 9:00 am   -   18/04/2023 5:00 pm
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