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Learning Objectives

• Understand Excel Data thoroughly & Prevent common mistake in Excel Reports
• Gain an understanding and knowledge of the fundamentals of export and international trade
• Undertake basic tasks relating to venturing into overseas markets
• Appreciate the different export market strategies and marketing/promotional tools for export
• Understand where to source for export leads and market information and  how to further increase their knowledge and skills in export

Requirements

1. Good Internet Connection
2. Laptop / PC
3. Headset with Microphone

Course Outline

MODULE #1 – Introduction to Export

• Why Export? Myths and Benefits of Export
• Risks of Export and how to mitigate them
• Preparation for Export
• Making use of Government grants and facilities

MODULE #2: International Trade Environment & Structures

• Introduction to International Trading Structure – WTO, Regional Groupings, ASEAN Economic Community, etc
• Free Trade Agreements
• Settlement of Trade Disputes
• Intellectual Property Rights & Trade

MODULE #3: International Market Entry Strategies & Export Marketing/ Promotional Tools

• Strategies for entry into international markets
• (Case Study)
• Export Marketing/Promotional Tools – Trade Missions, Trade Exhibitions, In-Store promotions, email marketing, internet marketing, market visits, trade enquiries, etc

MODULE #4: Introduction to Market Research and Preparation of Export Plan

• Benefits and process of market research
• Trade Statistics, primary and secondary data
• Format and preparation of an Export Plan

MODULE #5: Introduction to Incoterms and Payment Terms

• Inserting a HyperlinkLearn about the common Incoterms use in the transportation of goods overseas and common terms for payment

MODULE #6: Managing Cross Cultural Issues in International Trade

• Learn about different cultures in different countries and how they could affect international trade relations

MODULE #7: Adapting Products for International Trade, Pricing Strategies & Logistics in International Trade

• What to consider in adapting products for overseas markets, what pricing strategy to use when exporting and the logistics involved in international trade.

MODULE #8: Sustainability & Ethical Issues in International Trade

• How sustainability and ethical issues affect international trade and current practices

Who Should Attend

• Managers
• Top Management
• Business Owners
• SMEs
• Corporations that work closely with international or regional offices